LANBELLE IS EXTENDING BUSINESS ABROAD SIGNING MOUs AT THE BIG K-BEAUTY TRADE FAIR IN EUROPE
Lanbelle, a premium natural cosmetic brand, announced on the November 5th that it has signed MOU with Bubbly&Brain and 4Season’s Beauty in Europe on initial export of goods.
The MOU is an agreement to export large-scale products to the European market for active sales of Lanbelle by companies in Europe. Under the agreement, they will also cooperate with each other in marketing and promotions.
The MOU was made when Lanbelle joined the KOTRA (Korea Trade-Investment Promotion Agency) event for a state visit to France by the president of South Korea. Lanbelle held a business partnership meeting with major European buyers in France and Poland. The event was attended by 26 domestic brands and 140 foreign buyers, pre-screened by KOTRA. The global business companies such as L’OREAL, LVMH, and BOOTS were also invited.
The Lanbelle officials said, “There is also an esthetic store which based in Düsseldorf, Germany and this is a premium shop that many people in the beauty industry and influencers are willing to visit.” Also added “We have finished on- and off-line marketing discussions for EGF + FGF Ampule as our major products.”
Lanbelle is currently developing a customized product that is related to European premium esthetic shop. The new product is scheduled to be released to buyers in November and to customers in December. .
“We are planning to speed up our advance into European market with the MOU. In addition to German and Polish companies that have been signed, many companies including the U.K., France, Switzerland, Greece and Hungary have been offered partnerships. We are now carefully selecting the right partners who believe our brand and philosophy in long term business.” said YooJin Lee, CSO of Lanbelle.